We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Google is no longer a reliable source of audience. Media brands can’t just change tactics—they need to play an entirely different game. While AI may be the impetus behind a lot of these changes, ...

As most social media marketers know all too well, content in the social space is continuously evolving. Among the most intriguing and increasingly popular evolutions is ephemeral content, or content ...

This week’s Ask an SEO question comes from Zahara: “What metrics should small businesses actually care about when measuring content strategy success? Everyone talks about different KPIs, but I need to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Welcome to the C-suite. If you’re looking for the decision-makers and executives to pitch ...

In marketing, acronyms have a way of multiplying. Just when you've wrapped your head around one, two more seem to appear. UGC, EGC, CGC — it can feel like jargon for the sake of jargon. But if you ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

The company is focusing on giving target audiences "not too little, but also not too much" content throughout the year, CFO Naveen Chopra said. By Alex Weprin Senior Editor Paramount Global is ...

Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) ...