Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro teams up with ...

Hasbro Pulse Fan Fest kicks off today, giving fans a huge set of upcoming collectible revels from a variety of properties. One of the biggest franchises to get new products during the event is the ...

You know that nightmare scenario in which elderly pet owners are eaten alive by their own animals? You can now successfully avoid it, thanks to a new line of robotic toys by Hasbro. The toy ...

Hasbro has just released it's latest creation, a life-like robotic dog. It barks, and turns its head in the direction of a person talking. Cat lovers need not fear, as a robotic feline model is also ...

PROVIDENCE, R.I. -- Hasbro has teamed with Brown University researchers “to design a smart robotic companion capable of assisting older people with simple but sometimes challenging tasks of everyday ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Are you ready to welcome our experimental toy robot overlords? They're adorable, and they're taking no prisoners here at Google I/O. Hasbro and Google are collaborating to bring these little critters ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. We are two full months past Christmas now, but it’s about ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro Hasbro teams up with ...