Pantone LLC, the global authority on color and provider of professional color tools for designers, introduced an expanded array of color to the Pantone Matching System (PMS). The addition of 294 trend ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

I’ve used Pantone’s swatch books for more than 25 years, and I’m more excited about the new Pantone Plus Series (http://www.pantone.com) than any previous ...

Whether you're display an image on a screen for a presentation, printing a photo on paper or designing a product for sale, any color in your image needs to be defined in a particular system that's ...

As a 53-year-old company, Pantone might be forgiven for its analog roots. But as creatives move away from print, chip books and swatches, the color authority is modernizing along with them. Today, ...

To keep with the season of giving, Pantone has announced not one, but two “Colors of the Year” for 2021. The expert color company revealed Wednesday that the “2021 Colors of the Year” are “Ultimate ...

After a dim and tumultuous year, Pantone has named Illuminating — a sunshiny yellow — and Ultimate Gray as the 2021 colors of the year. The color institute calls the pairing “a marriage of color ...

For just the second time ever, the Pantone Color Institute has named not one but two colors of the year: PANTONE® 17-5104 Ultimate Gray, a calming shade that brings to mind stable concrete foundations ...