Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

Success breeds many things, even if it’s not exactly the best of things. For example, when a video game, a TV show, or even a big-screen movie has massive success in their field, the first thing that ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

We’re hot off the heels of a “certain gaming giant” making a big splash at the global box office, and you might think that certain gaming entities would want to “cash in” on such a thing due to how, ...

Kids and preteens may reinvigorate the theatrical movie business, at least according to a new study by entertainment researchers NRG. The report found that Gen Alpha, which consists of children born ...

Social media personalities Dixie and Charli D’Amelio are expanding their animated franchise Squeaky & Roy to Roblox. The Roblox game Dress Up BFF was developed with tech and entertainment firm ...