In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use official ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The Swedish retailer announced in a press release Monday that it will be launching “The ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

Before launching its Roblox store, Mango entered the metaverse in 2022 by exhibiting three NFT artworks co-created with crypto artist Farkas during Metaverse Fashion Week. At that time, the company ...

As scrutiny around Apple’s and Google’s app store fees ramps up around the world, Roblox is now offering users who buy its game currency, Robux, on the web and via gift cards 25% more than they would ...

You can get up to 25 percent more Robux by buying them on your computer or the web. You can get up to 25 percent more Robux by buying them on your computer or the web. is a senior reporter covering ...

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...