Cracker Barrel shares slid Thursday after fourth-quarter earnings disappointed, after the restaurant chain's swift reversal of its controversial logo redesign that went viral online. The company — ...

Cracker Barrel’s 93-year-old co-founder is deep-frying the restaurant chain’s failed rebrand attempt, calling it “pitiful” and slamming the current leadership’s direction of the brand. Tommy Lowe, who ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...

The short-lived Cracker Barrel logo redesign that spurred MAGA complaints about the company’s supposed “woke” turn had ...