Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

A LONG time ago there was no advertising. Every man with something to sell had to tell people about it personally and individually. This was not a great handicap in those days, for no one had very ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

Facebook’s success is legendary, but it's now facing serious rivals on various fronts. The social network's worldwide ad revenue topped $84 billion in 2020. Just 11 years earlier, the company was ...

In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource ...

The ad industry’s moment in the spotlight is a good time to assess the relationship between race and creative choices. I’ve noticed the same sort of influence in my work as a Black person in ...