Consider key components when designing your logo, including important principles of logo design. What is a logo and what does it do? It is the summation of who you are as a business. It represents you ...

Backlash against a logo change isn’t new — students also grumbled in 2007, the last time the logo was reworked. But the ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

Is your real estate logo “good enough” for your brand? Before you answer, consider this: Your logo speaks for you when you’re not in the room. What is it saying about you? What should it say about you ...

At CES, the automaker showed off a sedan concept with gullwing doors that access both rows of seats it called a "saloon," and ...

New coach. New quarterback. New era. New (alternate) logo. The New England Patriots 2024 season can be summed up by the first word of the team's location: New. For all those Patriots fans who do not ...

Cracker Barrel will keep its old logo used since 1977, the company announced Tuesday, after customers caused an online uproar about the restaurant's new text-only logo last week. "We thank our guests ...