AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

Backlash against a logo change isn’t new — students also grumbled in 2007, the last time the logo was reworked. But the ...

Kawasaki is truly a historic brand, with its existence dating back to the late 1800s. Shozo Kawasaki established the Kawasaki Tsukiji Shipyard in Tokyo, Japan, all the way back in 1878, with the ...

The Charlotte Symphony decided it wants a sonic logo, so it got a composer to write a seven-second piece of music for the orchestra.