Analysis: massive interest in ASMR videos means more research is required to find out why some of us experience this brain phenomenon ASMR is the third most popular search term on YouTube worldwide.

ASMR is a massive subculture on YouTube where creators whisper, eat, and flutter their fingers softly into a highly sensitive microphone. Many fans say they experience "brain tingles" when they watch ...

As infection rates and deaths rise globally, so too does the general anxiety around our current global health crisis. For ASMR creatives and enthusiasts, that’s where these coronavirus-roleplay videos ...

MRE unboxing videos are very popular for those who experience ASMR. (Screenshot via YouTube) In 2009, a woman named Jennifer Allen went on a mission to discover why, sometimes, she’d experience a ...

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The Pokémon Company has released two ASMR videos to kick off your weekend: one featuring a Charmander peacefully snoozing beside a crackling fire, and one with a Chespin munching away on some macarons ...

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ASMR or autonomous sensory meridian response is a thriving internet trend. Seemingly random sounds are able to provide people with a relaxing sensation and comforting body tingle. Vacuums are known ...

Between the constant flurry of news about the coronavirus pandemic and the feeling of isolation brought on by shutdowns and social distancing, the 21-year-old University of Maryland journalism student ...

Love it or hate it, ASMR seems to be everywhere these days. ASMR videos have a way of popping in YouTube search results seemingly regardless of the topic, and with some of the biggest ASMR content ...

ASMR eating and Mukbang videos have become all the rage these past few years, and I am not ashamed to say that I have jumped on the bandwagon. ASMR, short for autonomous sensory meridian response, ...

Nicole Carpenter is a senior reporter specializing in investigative features about labor issues in the game industry, as well as the business and culture of games. I’ve never really been an ASMR ...