Watch as gold-covered french fries, nuggets and shiny strawberries eaten with chopsticks. The close-up visuals and asmr mouth ...

There’s something wildly satisfying about a loud crunch. It’s primal. It’s dramatic. It’s basically edible ASMR. We pretend ...

Kenney’s series of Philly-inspired videos aren’t just Kylie Kelce approved, they’ll bring you back to your mom mom's house.

Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What caused you to have such a visceral reaction to ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

ASMR, or Autonomous Sensory Meridian Response, has become a huge trend online lately. From tapping nails to soothing sounds, ...

ASMR eating and Mukbang videos have become all the rage these past few years, and I am not ashamed to say that I have jumped on the bandwagon. ASMR, short for autonomous sensory meridian response, ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. Magnum ice ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

ASMR is an acronym for autonomous sensory meridian response, which describes a physical tingling sensation triggered by certain sounds or visuals. Videos designed to elicit these responses have been ...

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