Watch as gold-covered french fries, nuggets and shiny strawberries eaten with chopsticks. The close-up visuals and asmr mouth ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What caused you to have such a visceral reaction to ...

ASMR, or Autonomous Sensory Meridian Response, has become a huge trend online lately. From tapping nails to soothing sounds, ...

Kenney’s series of Philly-inspired videos aren’t just Kylie Kelce approved, they’ll bring you back to your mom mom's house.

ASMR eating and Mukbang videos have become all the rage these past few years, and I am not ashamed to say that I have jumped on the bandwagon. ASMR, short for autonomous sensory meridian response, ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. Magnum ice ...