Crashing waves. The glug of wine. A pitter-patter of rain. The kind of ASMR capable of shifting your brainwaves into an instant state of chill. But for the latest beauty trend, it’s not just about the ...

On July 27, a 30-year-old Russian expat, known only to her followers as Maria, hit 1 million subscribers on her YouTube channel GentleWhispering–which features her doing just that. Maria is one of the ...

Posts from this topic will be added to your daily email digest and your homepage feed. Some of these videos were intentionally made as ASMR triggers — others, like episodes from Bob Ross’ The Joy of ...

Experience the ultimate relaxation with our ASMR Hair Play session! 🌈 In this soothing video, let the gentle brushes and soft taps transport you to a world of tranquility as we explore delightful ...

Have you ever experienced deeply pleasurable tingles that begin in the back of your head and spread down throughout your body and limbs, triggered by certain sounds or physical sensations? This can be ...

We open with a close-up of a young woman’s face, shot from below. She gazes downward into the camera, her light brown hair hanging so low as to almost touch the lens. Her eyes are wide with what seems ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...

It’s meant to help guests drift off into a blissful sleep (Picture: Getty) A New York hotel has just introduced ASMR to all its rooms. If you thought that the ASMR trend was staying on YouTube, you ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...