Scratching an itch can bring a contradictory wave of pleasure and misery. A mouse study on scratching, reported in the Jan. 31 Science, fleshes out this head-scratching paradox and could point out ...

There are a lot of videos in the “satisfying video” genre of internet content. There are pimple-popping videos and even videos of cow hoof-trimming. And then there’s a whole slew of ASMR videos, which ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

Forget what your parents told you, scratching an itch may be good for you, by boosting your body’s defence against bacteria. Scratching is a paradoxical phenomenon. It can feel nice to run your nails ...

Do you feel the overpowering urge to scratch an itch? Well, it may not be what it looks like. According to a new study led by Daniel Kaplan, University of Pittsburgh, scratching an itch can worsen ...