You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

Between 2020 being a dumpster fire of a year, and our not-so-healthy social media spirals frequently reminding us of it, it’s really no surprise that many of us have been struggling to get a good ...

Autonomous sensory meridian response, or ASMR, used to be a niche corner of the internet, a place where curious bystanders would pop in and marvel at the clicks, whispers, pops, and other calming ...

If you came across a video by Maria, known to her more than 430,000 subscribers as GentleWhispering, without real knowledge of what she was doing, you might assume you’d entered a fetishistic YouTube ...

A YouTube community dedicated to gentle whispers and soft sounds is celebrating a milestone, after one of its most popular celebrities hit one million subscribers. A Russian-American woman named Maria ...

I've always had a tough time explaining why I love watching shopping channels. Few people I've met share my affection for QVC et al, and my passion is inevitably pooh-poohed – particularly when I ...

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Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...

A woman who filmed herself whispering at the camera has become a YouTube phenomenon – because her videos give people ‘head tingles’. Kimberley Tregidgo, 24, from Devon, is a so-called ASMR YouTuber ...