According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

This is the video to watch if peak relaxation is what you’re striving for. The footage features an artist creating a drink-themed artwork in the most ASMR way imaginable. From the sound of lids ...

YouTube videos that induce Autonomous Sensory Meridian Response (ASMR), a tingling sensation are now being produed by "ASMRtist" on YouTube. The technique is also being expored by advertisers such as ...