SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 ...

(Bloomberg) -- Adobe Inc. said it will acquire Workfront Inc. for $1.5 billion to add a collaboration tool to its marketing software, providing expanded offerings during a pandemic that has forced ...

With this acquisition, Adobe will expand its offerings to include workflow management for digital content creators. Adobe has entered a definitive agreement to acquire Workfront for $1.5bn in an ...

Adobe said Monday that it has signed a deal to acquire marketing software firm Workfront for $1.5 billion. Adobe plans to integrate Workfront's capabilities with Experience Cloud, its platform focused ...

The acquisition, slated to close in the fiscal quarter beginning next month, is expected to tie Workfront’s marketing work management platform to Adobe Creative Cloud and Adobe Experience Cloud even ...

Multimedia and digital marketing software giant Adobe announced yesterday it is acquiring work management pioneer Workfront for $1.5 billion. The price reflects the growth that's currently being seen ...

The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...

Adobe announced it is acquiring Workfront Inc. for $1.5 billion to add a collaboration tool to its marketing software by fitting into its Experience Cloud. The deal is expected to close sometime from ...

Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. Bloomberg first reported the sale earlier today. Workfront was founded back in 2001, making ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers ...

Acquisition Brings Leading Work Management Platform for Marketers to Adobe Experience Cloud Adobe solutions are at the nexus of creativity and customer experience management and mission-critical to ...

(Bloomberg) -- Adobe Inc. said it will acquire Workfront Inc. for $1.5 billion to add a collaboration tool to its marketing software, providing expanded offerings during a pandemic that has forced ...