Ad spend growth was strong across all ad formats, particularly display available through the Amazon DSP, and “sponsored display” available to sellers through its Ad Console, according to Tinuiti’s ...

On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and pacing decisions for the ...

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon. On Thursday, the ...

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

Amazon saw advertising sales grow 26% year-over-year for a total of $12 billion in the Q3 2023 period ended Sept. 30, per an earnings release. The company's overall net sales increased 13% to $143.1 ...

Amazon Ads announced a self-service advertising system that allows brands that sell goods on Amazon to reach more customers using the company’s streaming TV services. Sponsored TV expands the Amazon ...