It’s a gimmick. Yet I always fall for it. Every year at this time, paint companies announce their (cue the drumroll) Color of the Year, or COTY, as insiders call it. They roll out the paint color they ...

You may love the paint color in the store. You may love the paint color on the wall of your old apartment. But the only way to know if it will work in your current, real-life living room is to go out, ...