After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Coca-Cola said it is bringing back Mr. Pibb, a brand it originally launched in 1972 to compete with Dr. Pepper.

Fans kept the brand alive despite minuscule sales; now Coke says it's time to let go. The TaBaholics saw it coming: those iconic pink cans of their favorite low-cal soda brand were becoming harder and ...

The European bottling arm of Coca-Cola has sweetened its final, binding takeover offer for Australian counterpart Coca-Cola ...

Beverage maker Coca-Cola has slowly been announcing the cancelation of brands over the last few months, this week they officially announced they are cutting the number of brands they offer in half: ...

The Coca-Cola Co. has paid for its last Tab. The company has announced that it will stop selling cans of Tab at the end of the year, discontinuing the once-popular diet soda from the '70s and '80s ...

According to Sonic, the three artists customized their own Coca-Cola beverages. To get the Benny Blanco drink, customers ...