Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...

(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...

Earlier in November, Eloqua made news with their announcement of AdFocus–a tool designed to help marketers manage display ad targeting directly within their marketing automation system. The release of ...

Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. As media brands try to figure out their long-term monetization strategies, which may include paywalls, ...

Tired of manually weeding through placement reports to exclude inappropriate websites and apps from your display campaigns? So was Dave Rigotti. He’s built a tool called ExclusionSites.com. And it’s ...

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be ...

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising ...

In 2013, my startup raised almost $600,000 in a highly successful crowdfunding campaign. People have asked me why we were successful. Was it the idea itself? Was it the timing? To this day, I believe ...

Yahoo Inc. launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google Inc.'s rapid rise in ...

This guide breaks down every available automated ad type in Google Ads, their key differences, as well as how to know when to use each type. Google Ads has made a big push toward automation, with ...

Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer. The report was based on eMarketer 2018 forecasts for digital display ...

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