The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee for the first ...

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Planet Fitness admitted it suffered a “fairly significant” drop in membership sign-ups after one of its gyms unleashed a media firestorm by allowing a transgender customer to shave in the women’s ...

Planet Fitness, the nation’s largest gym chain, is increasing its monthly membership fee for the first time since 1998 after the company faced declines in membership in the first quarter of 2024, ...

Planet Fitness’ classic gym membership will get more expensive for the first time in 26 years. The cost of the classic membership will increase by $5 to $15 a month for new members, Planet Fitness ...

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