Disney magic is heading to the track this November as Disney and Formula 1 join forces for an unforgettable celebration ...

The Bad Bunny Adiracer GT and Motorsport Collection builds on the partnership that brought Formula 1 to Puerto Rico for the ...

The newly created Cadillac Formula 1 team has announced its first brand partnership since it was formally approved. The team will enter the 2026 Formula 1 World Championship season with Tommy Hilfiger ...

NEW YORK, Nov 16 (Reuters) - Formula One motor sports, which routinely draws top-tier luxury sponsors like Rolex, is expanding its roster of partners to retailers whose core business is selling ...

With record sponsorships, celebrity-driven storytelling and a new generation of fans, one of the world’s most elite sports ...

Selfridges, the iconic Oxford Street retailer, is set to showcase a unique collection of vintage Formula 1 clothing for two weeks, marking the 75th anniversary of the prestigious motor racing series.

German sportswear maker Adidas will become the apparel partner of the Audi Formula One team from next year in a multi-year partnership, Audi announced on Wednesday. Swiss-based Sauber are becoming the ...

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Audi’s future Formula 1 team has tapped adidas to sign on as the team’s official apparel partner The pair will create garments for the motorsport team that blend fashion and function and meld both ...

In Formula 1, every single second counts. In the Lenovo F1 paddock, engineers analyze thousands of data points in real time.

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. The tie-up marks the new F1 race team’s first official ...