On April 5, a YouTuber known as Gibi ASMR uploaded a surreal track-by-track tribute to Billie Eilish’s debut album, When We All Fall Asleep, Where Do We Go? It’s not your typical YouTube pop tribute.

The YouTube video opens on a smiling young woman facing the camera. She makes soft fluttering noises with her fingers, moving them from side to side as she slowly and delicately whispers into a highly ...

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ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...

ASMR stands for an autonomous sensory meridian response. The funny thing? Research and science behind ASMR are still so new that there's really no "scientific" definition for the term. It simply ...

Ariel's collaboration with YouTuber Gibi ASMR focuses attention on lack of sleep among women due to the burden of household chores by exchange4media Staff Ariel Share The Load for Equal Sleep, ...

Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What caused you to have such a visceral reaction to ...

When 22-year-old college student Abby Webster watches ASMR to fall asleep, she takes special precautions. "I have a roommate, and I angle my laptop away because I'm like, 'I don't want anyone to see ...