Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to boost engagement. Who benefits: The catch. The landing page screenshot ...

There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Why we care.

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing pages. This ...

Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max campaigns are matching queries to landing pages – an important step toward greater transparency in ...