Go behind the scenes and collection the design process of Hasbro Transformers collectibles with the new Spotlight Optimus ...

An upcoming Transformers release from Hasbro showcases the development behind one of the newest action figures for Autobot ...

Hasbro is really bringing the festivities to a variety of their collectibles lines this year. We have already seen a nice set of holiday themed Star Wars figures, and now it looks like Transformers is ...

Last year, Super7 made a Santa Optimus Prime figure for the holidays, in the retro style of ’70s Kenner figures. This year, Hasbro did one better. Their holiday Optimus Prime actually transforms. The ...

Welcome back to Toy Aisle, io9’s regular round up of the latest toy and merch news across this internet. This week, Hasbro keeps on the Transformers train, with multiple Primes and a Primal for good ...

Let’s back up. For a long time now, Hasbro has had a rule that while other companies besides themselves or Japanese license partner Takara can make Transformers toys — like threezero’s high-end ...

Get ready for Transformers One, an animated movie exploring the early years of Optimus Prime and Megatron on Cybertron. Hasbro is releasing collectible figures of Optimus Prime, Bumblebee, and ...

Hasbro and Robosen have launched a companion trailer for Optimus Prime with equally cool auto-conversion features and an equally steep $750 price. Robosen Robotics has teamed up with Hasbro to build a ...

Welcome back to Toy Aisle, io9’s regular roundup of the most fun geeky merch around. This week, the Transformers get into the holiday spirit, Black Panther: Wakanda Forever’s new hero gets a new Hot ...

Hasbro has revealed the latest addition to the Transformers Generations action figure line, and it's an unusual one. IGN can exclusively debut the first images and details for the Target Optimus Prime ...

Optimus Prime is back in a new Elite configuration. For those that missed out on the first Robosen Optimus Prime self-transforming toy, Robosen and Hasbro now have you covered with a slightly smaller ...

Hasbro and Robosen are at it again with the famed autonomous Transformers toy robot, now featuring Megatron, the leader of the villainous Cybertron military faction known as Decepticons. For avid fans ...