Hasbro Pulse Fan Fest kicks off today, giving fans a huge set of upcoming collectible revels from a variety of properties. One of the biggest franchises to get new products during the event is the ...

Robosen Robotics has teamed up with Hasbro to build an Optimus Prime collectible that can do more than just look cool in a display case. The companies' Optimus Prime is a programmable robot that can ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro teams up with ...

Hasbro and Robosen are at it again with the famed autonomous Transformers toy robot, now featuring Megatron, the leader of the villainous Cybertron military faction known as Decepticons. For avid fans ...

Hasbro's latest Optimus Prime toy can transform from Truck to Robot on its own, and it was made possible with the toy company's collaboration with Robosen. The popular 90s toy has come to life, ...

Caitlin Albers is a news writer with 10 years of experience covering the world of pop culture. When she's not writing about breaking news regarding the MCU, Caitlin can be found rewatching the ...

Hasbro has joined forces with Robosen Robotics to create the Optimus Prime Auto-Converting Programmable Advanced Robot. Revealed at Friday’s Hasbro Pulse Fan Fest, the $700 Transformers collectible is ...

But when I think of the showstopper product of this year's CES, I keep coming back to one specific thing that I saw: This remote-controlled Optimus Prime robot from Robosen that was built in ...

SALT LAKE CITY (KUTV) — Sometimes, childhood dreams come true. "The Transformers" animated series was released in September of 1984 and ran for four seasons before concluding in November of 1987. It ...

Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299. Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299. Andrew Liszewski is a senior reporter who’s been ...

Transformers are in for another big surprise as Robosen has released another auto-converting Autobot. Optimus Prime is back with a new and updated Elite Edition that gives the futuristic ...