The extra-caffeinated recipe is rolling out to select markets now, with a nationwide release planned for 2026.

Coca-Cola said it is bringing back Mr. Pibb, a brand it originally launched in 1972 to compete with Dr. Pepper.

This iconic soda company is taking steps to fulfill its "ongoing innovation agenda." As part of that mission, the company is ...

Mr. Pibb was first introduced as a competitor to Dr. Pepper in 1972. At this time, the soft drink was called Peppo. But that ...

Coca-Cola's brands are using Hollywood tie-ins to try to reach Gen Z. For Halloween, Fanta is teaming up with Universal for an experiential play.