Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

Many fans aspire to replicate the glamorous looks of their favorite TV stars, and for K-beauty enthusiasts, Seoul has become the ultimate destination. The city is home to numerous makeup studios, ...

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. This summer’s biggest ...

In this tutorial video, a red eyeshadow look inspired by Blac Chyna is recreated using various products, including: - GLEAM ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. When I was a teenager growing up in Korea, beauty trends seemed to be all about ...

Navratri is finally here! During these nine-days, the festivities are in full swing. From garba and dandiya nights to Durga Puja pandal hopping, Navratri is all about devotion, colours, music, and ...

Let’s face it, the buzz around Korean skincare isn’t going anywhere anytime soon. From milky rice toners and soothing centella creams to brightening toner pads, it’s clear that our skincare cupboards ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. Korean beauty is lightyears ahead of the rest of the world. The ...