In a slow economy with high commodity costs and rising grocery prices, many companies in the food and beverage industry have begun to look at more cost-effective ways to market their brands. Many ...

Looking back, it's obvious that it was the first domino to fall. At the end of 2016, once the number of people accessing the internet through their smartphones surpassed those using their desktops, ...

Shared media refers to any content that is circulated and amplified through sharing on social networks. Unlike traditional media channels, where content is distributed by brands themselves, shared ...