A root beer company is helping people to learn more about their, well, roots. How? By selling custom DNA kits, of course. According to Marketing Dive, Mug Root Beer, which is owned by PepsiCo, will ...
Rising consumer demand for ancestry and disease-risk testing, combined with expanding FDA approvals, accelerates global market growth at a CAGR of 16.56% from 2025 to 2032.Austin, Nov. 04, 2025 (GLOBE ...
Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...
Nucleus has onboarded award-winning software engineer Romain Daguet to transform how millions of Americans will interact with their genetic information. The strategic hire will position Nucleus at the ...
Improved health and wellness has long been a desired (yet often unattainable) goal for consumers worldwide, and it’s a trend that’s only increasing: Gen Z and millennials are purchasing more wellness ...
Evaxion Biotech has demonstrated promising clinical data from its Phase I/IIa first-in-human study of its DNA-based personalized cancer immunotherapy, EVX-02, in combination with the checkpoint ...