While doing the weekend big-box shopping drill two weeks ago with my family, employees were handing out samples of a real sugar variety of Pepsi. Real sugar? They even dubbed the product as “retro,” ...

Everything old is new again in the world of marketing -- although these days, "old" can sometimes mean the 1990s. One week after PepsiCo made retro versions of Pepsi, Mountain Dew and Doritos a ...

Pepsi has revealed a new logo and visual identity system, its first update in 14 years and, remarkably, most people seem to dig the new look. The new design will roll out in North American later this ...

To commemorate its long history, Pepsi has reintroduced its limited edition retro cans. The cans which date back to the 1940s, 1950s, 1960s and 1980s, is part of Pepsi's latest "Celebrating Every ...

Pepsi, which earlier this month released a teaser video featuring its 1992 Super Bowl ad star, Cindy Crawford, today unveiled its full 30-second ad for this year’s Super Bowl. The spot (below), ...

Riyadh, Saudi Arabia – PepsiCo, in partnership with the burger joint Black Tap, is thrilled to introduce The Pepsi Diner, an exclusive pop-up at The Boulevard, Riyadh. This limited-time experience ...

It was one of the more brazen marketing moves in local sports history. Why come up with a new logo when you can just borrow one from your sponsor? Especially when that sponsor is yourself. That was ...