Vintage advertising signs have become cherished collectibles that offer a unique glimpse into the past. These items are more than just relics — for collectors, they’re a slice of mid-century American ...

Vintage advertising signs have become cherished collectibles that offer a unique glimpse into the past. These items are more than just relics — for collectors, they’re a slice of mid-century American ...

Everything old is new again in the world of marketing -- although these days, "old" can sometimes mean the 1990s. One week after PepsiCo made retro versions of Pepsi, Mountain Dew and Doritos a ...

Pepsi tried to score some points in the cola wars with a soda meant to replace coffee. So, how did its caffeine content stack ...

It was one of the more brazen marketing moves in local sports history. Why come up with a new logo when you can just borrow one from your sponsor? Especially when that sponsor is yourself. That was ...

Pepsi has never hesitated to take a risk. For decades, the cola giant has pushed the soda envelope with flavors that have ranged from festive to accidental to downright bizarre. Some were too early ...

While doing the weekend big-box shopping drill two weeks ago with my family, employees were handing out samples of a real sugar variety of Pepsi. Real sugar? They even dubbed the product as “retro,” ...