DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by the pioneering in-game retailer, Dubit. The items included will be virtual jackets, ...

Helping to grow digital apparel and accessories options on Roblox, DKNY has partnered with in-game retailer Dubit to create a collection of virtual products on Roblox, the fashion brand announced ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Marketing Dive. The collection can be interacted with in “House of NYX Professional ...

Adidas is bringing its iconic three-striped branding to the immersive world of Roblox. Announced on Thursday, the new collaboration will allow players to express their individuality by dressing up ...

In partnership with Roblox, Burberry has launched a virtual collection of handbags influenced by the brand’s “longstanding affinity for nature and the outdoors”. Drawing inspiration from Burberry’s ...

Tommy Hilfiger is joining the Roblox community. Hilfiger, which is owned by PVH Corp., has partnered with eight user-generated content designers from the Roblox community to create and promote a Tommy ...

Digital fashion house Blueberry announces an in-game couture collaboration with gaming platform Roblox, featuring K-pop sensation Aespa. Pioneering digital fashion house Blueberry has announced the ...

Elton John is making his extensive style archives available to the public, with a little help from 21st century technology. In November, the "Rocket Man" singer debuted "Elton John Presents: Beyond ...

With the metaverse and social gaming channels increasingly becoming more a part of our culture, retailers are traveling to the metaverse to win new customers. H&M has embraced the metaverse and social ...