E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

With millions of users and a game that is only growing in popularity, there are a lot of avatars that appear highly similar. Not only is there a store full of new and old items to customize the ...

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...