TVB has released a new study of media habits that shows broadcast and cable outlets still dominate consumer viewing, with the widest reach of any media studied (81%) and large amounts of viewing each ...

NEW YORK--(BUSINESS WIRE)--TVB’s 2022 Forward Conference will take place virtually on September 22, 2022 and deliver a state-of-the art multi-dimensional experience. The virtual conference will bring ...

NEW YORK—The TVB has issued new research on the audiences advertisers might reach via Netflix’s “Basic with Ads” tier showing the ad-supported streaming tier has extremely limited reach compared to ...

Hong Kong’s largest broadcaster Television Broadcasts (TVB) will up its game in global market with an upgraded over-the-top platform to be launched in June. The move comes at a time of turmoil and ...

NEW YORK — Creativity in producing a collaborative multiplatform advertising campaign — one that generated results and value for their client in the last year — is something award-worthy. The event ...

NEW YORK--(BUSINESS WIRE)--Television Bureau of Advertising, Inc. (TVB), the trade association of America’s local broadcast television industry, announced today it is leading an industry charge to ...

NEW YORK, Dec. 21, 2022 /PRNewswire/ -- The Television Bureau of Advertising (TVB), in partnership with the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) ...

The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a new initiative focused on showcasing the latest innovations in measurement and currency development, new metrics, and ...

Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB -- the trade group representing legacy over-the-air linear TV stations -- says linear TV still tops ...

Television Broadcasts (TVB), long the dominant free-to-air TV operator in Hong Kong is to dismiss 300 staff, or 8% of its already reduced workforce, in a further cost cutting move. The company said in ...

Pushing for TV advertisers to include paying for local time-shifted TV viewing, TV advertising trade group TVB now says a local TV metric with time-shifted TV viewing is nearly comparable to a ...

It is understood that the two founding subscribers (HK4As and TVB) to the service have already briefed Nielsen, CSM Media Research (the current TV rating provider) and Hong Kong University. Each of ...