LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ad industry’s central entity for coordinating and executing the main components of Madison Avenue’s so-called 3MS initiative, ...

Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting ...

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions ...

NEW YORK, April 23, 2024 /PRNewswire/ -- Integral Ad Science (IAS), a leading global media measurement and optimization platform, today announced that it has earned Media Rating Council (MRC) ...

As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It is no secret that consumer behavior typically drives the media industry. Media ...

Integral Ad Science (IAS), a specialist in digital media quality, has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).

Advertisers struggle with an inability to verify viewable ad impressions and the length of time the ad remained in view. DoubleVerify on Tuesday will release AdView to help brands monitor and track ...

If you are trying to work out the CPvM of a campaign, use our handy CPvM Calculator below. We also help you to work out how many viewable ad impressions you have so you can use this to work out how ...

NEW YORK, May 18, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has received the industry's first accreditation for Connected TV ...