An AT&T demonstration video from 1977 showcases a new method for creating ads for the Yellow Pages with computer graphics. An AT&T demonstration video from 1977 showcases a new method for creating ads ...

Is your Yellow Pages advertising costing you money rather than making you money? Does it ever seem like the competition is getting all the calls? Or maybe that nobody is getting all the calls, and ...

Death, taxes, and Yellow Pages. Some things are almost unavoidable for service contractors. As a writer on Yellow Pages issues, I speak with hundreds of small business people, and very few have ...

Opinions expressed by Entrepreneur contributors are their own. Free, if you’re purchasing a line ad. But the cost of display ads varies from city to city. In Manhattan, New York, a small, one-inch ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...

"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

For years the two most-common ways to reach buyers of pavement maintenance services were ads in local newspapers and ads in the Yellow Pages. This was especially true for contractors pursuing ...

Too many businesses have no idea how well their Yellow Pages ads are working, or even if they're working. But the simple truth is that most businesses could be generating more business, if they only ...

LONDON (MarketWatch) -- Yellow Pages Group said its Yellow Pages Income Fund has agreed to buy Advertising Directory Solutions from Bain Capital for C$2.55 billion ($2.07 billion) in cash. ADS is the ...

The new phone books were out, and the young entrepreneur was thrilled. The yellow pages might not move the needle on some excitement meters, but for this free-lance writer, it was a big event. She had ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...