Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel aims to ...

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming ...

Fans can customize avatars, play career-themed mini games, and explore Malibu EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Gamefam today announced the upcoming launch of Barbie ...

Mattel and metaverse game developer, Gamefam, have announced the upcoming launch of ‘Barbie DreamHouse Tycoon’ on Roblox on 6 October. After recording 3m unique visits in beta, the first-ever official ...

Whether you’re selecting your Halloween outfit, planning a giant blowout party with planned choreography and a bespoke song, or chilling alone in your mojo dojo casa house, you’re going to need the ...