We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

In marketing, acronyms have a way of multiplying. Just when you've wrapped your head around one, two more seem to appear. UGC, EGC, CGC — it can feel like jargon for the sake of jargon. But if you ...

Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of ...

As most social media marketers know all too well, content in the social space is continuously evolving. Among the most intriguing and increasingly popular evolutions is ephemeral content, or content ...

Strategic content builds trust by addressing audience needs and aligning with brand goals. Audit existing content to refine future ideas and ensure relevance to your audience. Content calendars and ...

Content is more than just words on a page — it’s a driver of change, a system of interconnected parts and a strategic force in digital transformation. From content modeling and taxonomies to AI ...

Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search ...

The company is focusing on giving target audiences "not too little, but also not too much" content throughout the year, CFO Naveen Chopra said. By Alex Weprin Senior Editor Paramount Global is ...

Forbes contributors publish independent expert analyses and insights. April Rudin, The Rudin Group CEO, covers wealth management, wealthtech In today’s digital-first world, investors expect more than ...