Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

When it comes to the best Roblox games, one genre that players may not immediately think of is horror. After all, Roblox is billed as a free-to-play, all-ages platform with goofy ...

Become a Hacker to Prove Dad Wrong Tycoon is a Roblox game that neatly sums up its premise in the title. As the name suggests, the experience sees you becoming a hacker to, well, prove your dad wrong ...

Grow a Garden is filled with different seeds and items you need to unlock as you upgrade your plot. However, a lot of these things can be expensive, so a little help goes a long way. Using Grow a ...

Shares of Roblox Corp (NYSE: RBLX) are trading higher Monday morning following news that video game giant Electronic Arts is set to go private in a landmark leveraged buyout. Here’s what investors ...

Steal a Brainrot has hit a record 25.4 million concurrent users. Grow a Garden’s lifetime visits remain higher at 30.1 billion. Roblox game Steal a Brainrot has hit a record 25.4 million concurrent ...

Kentucky's Attorney General has launched a lawsuit against the online gaming platform Roblox, branding it a "playground for predators" and accusing the company of lax child safety measures. The legal ...

Halloween may be over, but if you are still looking for some spooky experiences, we have you covered with ten scary Roblox games that will send chills to your spines. From escape room-style games with ...

Wardenelli Brickatoni is a character added to the Plants Vs Brainrots roster during the Prison Event. Belonging to the Limited rarity, this unit is a prison authority figure wearing a dark blue jacket ...

A 19-year-old guy made a soccer video game called Blue Lock: Rivals on Roblox with help from co-developers. He made the game in just 3 months, inspired by anime and soccer. The game blew up fast and ...