Learning to effectively and efficiently use an artificial lure to trick a bass into biting is an important step in your development as an angler. Adding additional techniques to your repertoire helps ...

Jason Sealock talks about the beginnings of big swimbaits and how they've become a staple on a lot of fisheries from California to Texas, and the TVA Lakes.

On paper, explaining how a suspending jerkbait works couldn’t be easier. On the water, getting one to truly suspend is no easy task. All that “suspending” on the packaging of jerkbaits means is that ...

Bass fishing has seen a lot of big changes in recent years, from new baits, to crazy electronic advancements. These changes have led to some of the old reliable baits our fathers and grandfathers ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.