Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling Toyota ...
In 1958, a small red Datsun pickup rolled into the Los Angeles Auto Show. It was the first compact truck ever sold in the U.S., and it would quietly rewrite expectations for what a truck could be.
Ford's Maverick small pickup has produced solid sales numbers since its debut. Toyota has plans for a Maverick rival to ...