Anne Hathaway and a bad hair day are rarely mentioned in the same sentence. That won't change today. On October 20, the ...

From fine hair to curls, our editors tested Olaplex’s new Weightless and Rich Hydration Masks. The results? Major shine, zero ...

According to our beauty writer, the BaByliss Style Secret Air creates truly effortless curls - all while being surprisingly ...

The best hair curlers can create bouncy ringlets or bombshell waves that last from dusk ’til dawn. Whether you prefer a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Fans of Strictly Come Dancing can’t fail to have noticed how fabulous Lulu looks for her age. At 62, she knows a thing or two about how hair, make-up and to make the best of her looks. So here, ELSA ...

Try trendy messy hairstyles, from effortless buns and tousled waves to chic braids which are easy, stylish and perfect for ...

Daily hair straightening offers a sleek look but has consequences. Frequent heat and chemicals damage hair, causing dryness and breakage. Research links chemical straighteners to increased uterine ...

As we draw closer and closer to the holidays, many of the best beauty Advent calendars are becoming more readily available. And if you're looking to get ahead of the seasonal rush, we suggest moving ...

Choosing the right gift for the leading lady (or ladies) in your life can look different for every person: no gift is ...