From brows to blush, makeup artist and social media star Erica Taylor joins TODAY’s Jenna Bush Hager and guest co-host Leanne ...

‘Tis the season for horror movies, niche costumes and ghastly glam. Whether you have your Halloween outfit all sorted or ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

Whether it's a rainy day, you’re feeling a little under the weather, or leaving your house just holds no interest to you, there are plenty of ways to fill your alone time. Rather than just scrolling ...

A mother surprised her young son with a makeup kit, recording his viral reaction on TikTok. On Oct. 2, TikTok user @samanthas2209 shared a clip in which she tells her followers that she recently ...

Laura Geller has made a name for herself over the years by creating makeup for real, mature women—and part of that means ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

Halloween is just around the corner, but not everyone can afford getting a pre-made costume for a few hundred dollars. If you're in the DIY camp, then you're probably looking for Halloween makeup ...

Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

When I think of intricate makeup tutorials on YouTube, images of perfectly blended smokey eyes or precise ombré lipstick come to mind. When I think of optical illusion makeup tutorials on YouTube, ...

Have you ever wondered which beauty products will withstand a vigorous roll in the hay? These YouTube vloggers are here for you. The latest viral beauty trend is, uh, “penis appointment” makeup ...