Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Four months into relocating its legal headquarters to Nevada, Roblox has been sued in federal court. The lawsuit alleges that the company put “profits over safety,” which led to a 12-year-old child, ...

So, what’s in store with the Steal a Brainrot Yin & Yang update to get you excited? To begin things, we’re getting a brand new event that will reward you with a Yin Yang mutation. There’s also going ...

Roblox Premium gives monthly Robux, trading privileges, and access to exclusive items and discounts not available to free users. There are three Roblox Premium tiers in the US: Premium 450 ($4.99), ...

Fortnite maker Epic Games will allow creators to sell in-game items through its platform — and earn a better cut of sales than via Roblox. The announcement comes at an interesting time for Fortnite as ...

Creators building experiences in Fortnite are getting a new way to earn revenue. Epic says developers will soon have the ability to make and sell in-game items in Fortnite, and earn a cut of the ...

Roblox is becoming the biggest online platform for gaming, creativity, and social interaction all in one, vast universe of experiences. Even though it has been around since 2006, its popularity only ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...

What makes the grind even more exciting is the chance to hatch adorable pets from eggs. These are your companions that not only look cute but also boost your progress. If you have limited funds at the ...

With Halloween Horror Nights 2025 officially starting its latest season of screams Friday, the Universal Studios Orlando Annual Passholders Instagram account revealed two UOAP exclusive food items ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes.