Backlash against a logo change isn’t new — students also grumbled in 2007, the last time the logo was reworked. But the ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Promoters said the campaign, which draws on a successful tourism slogan from the 1970s, was aimed at cutting through pandemic-era negativity. So far, it’s getting rough reviews. By Dodai Stewart “It’s ...